We are a big chain of stores that sells second-hand clothes. Our main product stands out because of its price and authenticity. Our target audience is college students. We want to convey a sense of wonder, while at the same time being down-to-earth.
You must create a website that will mainly provide customer support for the company. The goal is to make a landing page that maximizes conversions. Besides the landing page, the website will need product pages. The landing page should have a Our Values section. There should be a call to action to get users to subscribe to the newsletter. They would like you to use the brand color, which is orange. Take into account the client's preferences and values.
Based on the project scope, my ultimate deliverable as a product designer working on this prompt is a detailed visual representation of the website layout, navigation, and simple user flow to aid in the development process.
Due to the short timeframe of this project, I decided to use the Lean UX process, which requires me to think of a solution, create it, and then test it by gathering feedback.
I began by creating a moodboard for this project as a source of inspiration and idea generation. I also researched a few potential competitors' websites, such as Fashion 21 and ThredUp. I made it a point to examine how their website is organized and where it could be improved. I then created some component sets from the moodboard and I started working on the design.
Here are the final/polished screens that I designed, I hope you’ll like them 🙃
I have embeded the link to the figma file right here.